Boost Your Business With Focused Digital Advertising
Stay Within Your Budget
- Set your daily budget and change it at any time
- Control the number of clicks
- Bid higher on more important keyword phrases
With the fierce competition on the internet, an important part of any digital marketing strategy is digital advertising. These paid ads appear at the top of the search engine results, pushing the organic search results further down the page.
A paid ad, reinforced by an organic search result, on the first page of the major search engines is the winning combination. With one search, your business info can be seen twice as a result of the one search.
Depending on the type of ad, the viewer has some info about your company’s products or services. Your organic search result provides additional information, increasing the likelihood of further interaction with your business.
With the advent of Google Local Services ads available now in some industries, which appear above all else on Google searches, organic search results are pushed down the page even further. In a solid, four-pronged digital marketing strategy of a well-performing website; social media participation; accurate and consistent profiles and listings across all platforms; AND digital advertising, paid digital advertising is an important component.
Search Engine Ads versus Social Media and Branding Ads
Search ads and Google Local Services ads help you find new customers, while display ads and social media ads such as Facebook and Instagram helps new customers find you. Depending on your digital advertising objectives, both types of digital advertising can be effective for your business.
Note: HBS' search engine optimization (SEO) services are not verified or endorsed by Google.