Digital Listings and Profiles Provide Additional Visibility Opportunities for Your Business
Did you ever search for your business name or your own name to see what digital listings and profiles come up as a result? If you have not, you may be surprised at the search results. Do you come up at all? How many listings on the first three pages of the results are about you or your company? Is your information accurate and consistent?
Search engines place value in reputable online directories. This means that your business’ information should be available on as many reputable digital directories as possible.
Creating and Maintaining Your Listings and Profiles
Creating and maintaining numerous digital listings and profiles is time-consuming, which makes putting off this marketing task easy. However, the collective credibility of consistent and multiple digital listings and profiles is worth the effort and investment. These digital listings and profiles strengthen a business’ internet presence, boosting your business’ visibility.
Hunterdon Business Services (HBS) assists us in monitoring our online presence. They promptly alert us to comments and reviews from customers so that we are able to respond in a timely manner. Messick Plumbing highly recommends HBS for online digital marketing.
Existing Listings and Profiles
Information must be accurate and maintained. Consistency of NAP (name, address and phone number) is essential, especially if you have changed your business name, moved, or had different phone numbers.
New Listings and Profiles
Niche directories should be researched and profiles and/or pages created to secure a presence in popular online directories.
The more digital listings for your business, the better.
Benefits of Listings and Profiles
- A listing in a reputable directory adds credibility.
- Customers may find your listing and may leave online reviews.
- Potential customers may be persuaded to purchase your goods or services because of the reviews in these online directories.