Blogging is a valuable component of any current-day marketing plan. This venue provides businesses the opportunity to connect with existing and potential customers on a personal level, letting readers see the human side of your company while establishing you and your associates as experts in your field.
A consistent publishing schedule is a key element to the success of your blog as it helps to solidify a relationship with your readers. However, two of the biggest hurdles companies face when it comes to blogging is knowing where to start and finding the time to stick with their established schedule.
WordPress Blog Services
The Hunterdon Business Services team is experienced in assisting businesses through all steps of the blogging process – from initial setup to optimization of your content to achieve maximum results.
Hunterdon Business Services uses the WordPress platform for setting up and hosting blogs for ourselves and for our clients. WordPress initially began as a bloggers’ platform and is now used by 25% of all websites in the world. In addition to providing an attractive, easy to use format, WordPress blogs offer bloggers functionality, versatility and protection. The design of your WordPress blogs can easily be customized to reflect your company’s unique identity, incorporated into your website, and linked to the social media platforms on which your company has a presence – Facebook, Google for Business, LinkedIn, Twitter.
Writing and Optimizing Content
In addition to setting up your WordPress blogs, our team can assist you with their content. Provide us with an idea and we will happily research and write an article for your approval. Alternatively, provide us with a written piece and we will edit it for grammar, clarity and tone.
Whether you provide an idea or a complete article, we will optimize the content of your blogs for the greatest search engine visibility. By focusing on title and description, keyword usage, and categorization, our team can help you achieve maximum exposure of your blogs and, in turn, your company, to the search engines.
The Benefits of Blogging
Well-crafted, informative blogs help to fortify your overall marketing strategy in a number of ways. Maintaining a regular blog posting schedule, can help you:
- interact with current and potential customers, strengthening existing ties and building new relationships;
- increase recognition for your business;
- drive additional traffic to your website; and
- create fresh website content to satisfy search engine algorithms.
Hunterdon Business Services’ WordPress blog services can help you realize these benefits. Contact us today for more information.