Directory Listings and Profiles

 Did you ever “Google” your business name or your own name?

If you have not “Googled” your business and/or your name, you may be surprised at the search results. Try it now but don’t forget to come back! Is your information accurate? Is it consistent? Do you come up at all? How many listings on the first page are about you or your company?

Search engines place value in reputable online directories. The good news is most listings can be claimed or created for free.

Creating and Maintaining Directory Listings

Creating and maintaining numerous directory listings is time-consuming, which makes putting off this marketing task easy. Also, businesses do not realize that it is the collective credibility of consistent and mutiple online listings that strengthens a business’ internet presence, thus creating a positive showing in the search engine results. 

  • The directory listings provide credibility to a business entity; 
  • Oftentimes a business listing links to your business’ website which, depending on the directory, can provide a valuable backlink; and
  • Directory listings usually contain a ‘category’ field or fields which allows a business to classify its products and services into categories, enabling some listings to appear in the search results when a prospective customer is searching on the internet.

Existing Profiles

Information must be accurate and maintained. Consistency of NAP (name, address and phone number) is essential, especially if you have changed your business name, moved, or had different phone numbers. 


New Profiles

Niche directories should be researched and profiles and/or pages created to secure a presence in popular online directories. 

The more directory listings for your business, the better.



  • A listing in a reputable directory adds credibility.
  • Customers may find your listing and may leave online reviews.
  • Potential customers may be pursuaded to purchase your goods or services because of the reviews in these directories. 

Directory listings and profiles should be search engine optimized for increased value. 

Experienced in the placement and construction of directory listings, HBS knows how to structure listings and use categories and keywords to optimize your listings.

Updating and maintaining accurate directory listings takes time that you could otherwise be devoting to the operation of your business. With consistent work, over time, your business information is displayed in a number of directories accurately. This provides your potential customers and existing customers a view of your products and service offerings via numerous venues, increasing your internet visibility substantially. 

Note: HBS' search engine optimization (SEO) services are not verified or endorsed by Google.