Customized, Quick, User-Friendly
We Begin with the End in Mind
Upfront we determine the business goal or goals you have for your digital marketing in quantifiable terms. We clarify the performance expectations you have for your website and other online assets, taking only those actions to meet your expectations. Knowing what you desire as the final destination helps HBS to determine actions to get your business to your goal.
In order to be effective, a WordPress website needs to be succinct, fast, and secure. What good is having a stunning website if it is not visible in the search results? HBS works on attractive websites that perform. This may mean using minimal fonts, eliminating sliders, paring down code — all to benefit your website users by providing a faster, more secure experience. During development, you make decisions concerning the design, content and functionality of your new WordPress website with the knowledge of how those decisions will impact your overall website performance goal(s). We advise you on this and other digital marketing opportunities for your business.
HBS’ Multi-Step WordPress Website Development Process
During this initial website development phase, we discover who you are and what your business is about. We research and ask questions. We listen.
What is the main goal of your website? What are your business goals?
What works now? What doesn’t work?
Do you like your brand’s colors and tone of messaging?
What geographical area do you intend to target with your website?
Can you describe your ideal customer?
What features and functionality do you want your website to have now and in the future?
What do you feel are the top six keyword phrases internet searchers would use to find your business?
We don’t just develop your WordPress website – we craft it based on your input and our research.
A theme is selected and customized; the structure and layout is proposed.
Website content is developed: written or edited content from what you provide; augmented as necessary. Content is focused on the topics important to your business.
Best practices are used for optimization of pages and content.
Your input is obtained throughout the site’s development and the design and content is updated based on that input.
The site is tested on mobile, tablet and desktop.
Site speed is checked and optimization of images and other speed efficiencies are implemented.
We launch your website, but our work is not over. We continue to provide efficient and results-driven website services.
We test the website’s internal links, external links, and all forms.
We re-test your site on desktop, tablet and mobile for any rendering issues that may have surfaced.
We submit a sitemap and request your site be indexed; we follow and correct any issues that arise with indexing.
We implement a secured environment by installing an SSL certificate, a key factor considered by Google’s search engine.
We check the speed of your website and make modifications to improve your site’s speed.
This phase is an ongoing, iterative process that is vital to the health and performance of your website.
This maintenance service is optional. We can develop your site and turn it over to you for upkeep and management.
If HBS is responsible for maintenance, we update WordPress, themes, PHP (the programming language used in WordPress websites) and plugins as released – an ongoing activity that is essential for the security and health of your website. We test your online forms monthly to ensure you are receiving any web inquiries about your products and services.
Additional Optional Service: Ongoing advanced search engine optimization is a service to improve and maintain your ranking in the major search engine results. Major search engine algorithms change; new competitors enter the market. In short, nothing stays the same and ongoing search engine optimization is vital to stay visible in the search results.
Note: Changes to the structure and/or content at your request are not part of our maintenance; this activity is covered by HBS’ Website Management service.
HBS has been doing my marketing since 2008. In 2015, the team converted the original site they did in 2008 to a responsive WordPress website. I am very pleased with the results. My business comes up in the first-page, organic Google results! The site is professional and gets results.
And I am always impressed with the support and follow up HBS provides on my digital marketing advertisements. I received a status update on spending and performance weekly! I highly recommend HBS for websites and digital marketing across the board. HBS is definitely a digital marketing company you can trust and depend on.