How important is your website content?

Extremely important!

Content Is Important to Your Visitors and Search Engines

Visitors come to your website to obtain information about your products and services. Depending on the type of website, some visitors come to purchase those products and services. Your information needs to be presented clearly and concisely. That’s a given.

HBS utilizes techniques that make your website easy to understand, simple to navigate, and visually appealing. The result – driving traffic to your website where visitors can take action that helps you reach your business goals!

Photo of website home page for Chef's Table Clinton, an example of website content and graphics services of Hunterdon Business Services

Content is Important to Search Engines

As for search engines, content is still king: quality and quantity of content is the number one priority when it comes to improving your rank in the organic search engine results.

HBS incorporates your keyword or keyword-phrase focused content along with links in a streamlined manner that does not distract a visitor when viewing your site. Relying on its solid skills and experience in writing, HBS crafts web content for results, ensuring optimum content length and placement. 

HBS also takes care when creating the titles and descriptions of each page, honing these elements to a keyword or keyword phrase.

Photo of home page of Alexander Domestic Services website designed by HBS; website content is optimized for SEO

Ongoing Content Updates

Familiar with search engines and best practices to position your web content optimally for organic search engine results, HBS is the resource to use for updating your business’ web pages so your content does not become stale. Web pages need to be changed so search engines view the content as up-to-date and maintained – not out-of-date and abandoned.

Writing content that is fresh and engaging is a challenge, especially when search engine algorithms are continually evolving. HBS helps you meet these challenges head-on so your business stays ahead of the curve.

Photo of website home page for Sports Field Solutions, another HBS client; HBS offers website content update services.

Optimizing Content for Google AdWords

Google AdWords determines a quality score for each keyword based on the relevancy of the ad content to the landing page content. Because of this, changes to landing page content are often necessary when you are actively participating in Google AdWords. These changes are driven by an analysis of the search terms people are using to bring up your ads and, therefore, your landing pages.

Well-written, relevant landing page content can help you meet or exceed your business goals, but it is especially important if you participate in AdWords. HBS is proud to be a Google Partner and is Google AdWords certified. We, therefore, are skilled at writing landing page content and ads as well as setting up/managing your AdWords Campaign(s).

Photo of Palisades Logistics' website home page; HBS updates website content on landing pages to ensure relevancy with AdWords campaigns

While positioned to serve throughout the U.S., Flemington NJ-based Hunterdon Business Services targets businesses in the following New Jersey counties: Atlantic, Bergen, Burlington, Camden, Cape May, Cumberland, Essex, Gloucester, Hudson, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Passaic, Salem, Somerset, Sussex, Union, and Warren.

Note: HBS' search engine optimization (SEO) services are not verified or endorsed by Google.

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