How important is your website content?

Extremely important!

Content Is Important to Your Visitors and Search Engines

Visitors come to your website to obtain information about your products and services. Depending on the type of website, some visitors come to purchase those products and services. Your information needs to be presented clearly and concisely. That’s a given.

HBS utilizes techniques that make your website easy to understand, simple to navigate, and visually appealing. The result – driving traffic to your website where visitors can take action that helps you reach your business goals!

Website home page for Sports Field Solutions, an example of website content and graphics services of Hunterdon Business Services

Content is Important to Search Engines

As for search engines, content is still king: quality and quantity of content is the number one priority when it comes to improving your rank in the organic search engine results.

HBS incorporates your keyword or keyword-phrase focused content along with links in a streamlined manner that does not distract a visitor when viewing your site. Relying on its solid skills and experience in writing, HBS crafts web content for results, ensuring optimum content length and placement. 

HBS also takes care when creating the titles and descriptions of each page, honing these elements to a keyword or keyword phrase.

Palisades Logistics' website home page; HBS updates website content on pages and the backend to fully optimize content.

Ongoing Content Updates

Familiar with search engines and best practices to position your web content optimally for organic search engine results, HBS is the resource to use for updating your business’ web pages so your content does not become stale. Web pages need to be changed so search engines view the content as up-to-date and maintained – not out-of-date and abandoned.

Writing content that is fresh and engaging is a challenge, especially when search engine algorithms are continually evolving. HBS helps you meet these challenges head-on so your business stays ahead of the curve.

Photo of home page of Alexander Domestic Services website designed by HBS; website content is optimized for SEO

Optimizing Content for Google Ads

Google Ads (formerly Google AdWords) determines a quality score for each keyword based on the relevancy of the ad content to the landing page content. Because of this, changes to landing page content are often necessary when you are actively participating in Google Ads. These changes are driven by an analysis of the search terms people are using to bring up your ads and, therefore, your landing pages.

Well-written, relevant landing page content can help you meet or exceed your business goals, but it is especially important if you participate in Google Ads. HBS is proud to be a Google Partner and is Google Ads certified. We, therefore, are skilled at writing landing page content and ads as well as setting up/managing your Ads Campaign(s).

Ketolicious Bake Shop's Shop Page for eCommerce & Google Ads, Display and Shopping Campaigns

While positioned to serve throughout the U.S., Flemington NJ-based Hunterdon Business Services targets businesses in the following New Jersey counties: Atlantic, Bergen, Burlington, Camden, Cape May, Cumberland, Essex, Gloucester, Hudson, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Passaic, Salem, Somerset, Sussex, Union, and Warren.

Note: HBS' search engine optimization (SEO) services are not verified or endorsed by Google.