Website Content

Hunterdon Business Services

Content Is Important to Your Visitors and Search Engines

Visitors come to your website to obtain information about your products and services. Depending on the type of website, some visitors come to purchase those products and services. Your information needs to be presented clearly and concisely. That’s a given.

HBS utilizes techniques that make your website easy to understand, simple to navigate, and visually appealing. The result – driving traffic to your website where visitors can take action that helps you reach your business goals!

Content Needs to Engage Your Visitors

Website home page for Sports Field Solutions, an example of website content and graphics services of Hunterdon Business Services

Content is Important to Search Engines

Palisades Logistics' website home page; HBS updates website content on pages and the backend to fully optimize content.
For search engines, content is still king: quality and quantity of content is the number one priority when it comes to improving your rank in the organic search engine results.

HBS incorporates your keyword or keyword-phrase focused content along with links in a streamlined manner that does not distract a visitor when viewing your site. Relying on its solid skills and experience in writing, HBS crafts web content for results, ensuring optimum content length and placement. If appropriate, additional backend coding (“schema”) is added to your website to help the search engines interpret the content quickly and easily. 

HBS also takes care when creating the titles and descriptions of each page, honing these elements to a keyword or keyword phrase.

Content Needs to Be Updated

Photo of home page of Alexander Domestic Services website designed by HBS; website content is optimized for SEO
Familiar with search engines and best practices to position your web content optimally for organic search engine results, HBS is the resource to use for updating your business’ web pages so your content does not become stale. Web pages need to be changed so search engines view the content as up-to-date and maintained – not out-of-date and abandoned.

Writing content that is fresh and engaging is a challenge, especially when search engine algorithms are continually evolving. HBS helps you meet these challenges head-on so your business stays ahead of the curve.

eCommerce Content Needs Specialized Optimization 

Ketolicious Bake Shop's Shop Page for eCommerce & Google Ads, Display and Shopping Campaigns

For an eCommerce site, content on the webpages is important for search engine optimization. Particular attention is needed for product pages and their descriptions. With effective SEO on your eCommerce site, your products/services will appear in the organic search results. Feeds are set up to support digital shopping advertising, extracting the optimized content. Sales are tracked and the effectiveness of digital marketing is evaluated in a repetitive cycle with the goal of increasing this business’ client base and sales. 

Hunterdon County Chamber of Commerce Logo | Hunterdon Business Services is a proud member of the Chamber of Commerce
Google Partner Logo | HBS Digital Marketing Company is a Google partner
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Note: HBS' search engine optimization (SEO) services are not verified or endorsed by Google.