One major component of your successful marketing strategy is reliant upon traffic to your website. Quality and quantity of website content both are necessary to result in top search engine website visibility.
Website Content Quantity
Oftentimes our clients would like website content that is short and to the point. However, it is extremely important to have between 350 to 500 words of content on a website page. Once a viewer has reached your website, effectively written content is the key to holding that viewer’s attention in order to garner optimal results.
Website Content Quality
Your website is your business’ introduction to new or potential customers. It should provide viewers with the information they are seeking in an easily navigable manner. The Hunterdon Business Services team members are skilled at writing effective website content. We work closely with you to ensure that the content of your website is focused and geared towards your target market, drawing them in and leaving a vivid impression. Our website content is designed to satisfy both the loyal customer seeking a quick answer to a question and the first-time visitor looking for as much information about your company as possible. We are well-versed in getting your message across and addressing the needs of your audience, both in terms of the information presented and the commanding manner in which it is displayed.
Transparent to the viewer of your site, our team members utilize techniques within the composition of your content which create search engine optimized assets that result in driving traffic to your site. The incorporation of keyword or keyword-phrase focused content along with links, in a streamlined manner that does not distract your audience when viewing your site, is of the utmost importance. The solid writing skills our team members deliver will distribute your message to your audience while stimulating your web presence.
Fresh Website Content
When writing website content, in particular, we devote attention to the page title and description of each page, honing those elements to a keyword or keyword phrase. We ensure optimum content length per page as well. These are all integral components of a successful website page. Once finalized, each web page is checked for duplicate content to ensure every page of your website is viewed as fresh material by search engines.
Familiar with search engines and best practices to position your web content optimally for organic search engine results, the Hunterdon Business Services team is a business resource to use for updating web pages so your business’ web content does not become stale. “Old” web content is not viewed favorably by search engines; consequently, web page content writing should be an iterative, ongoing process. Web pages need change so search engines view the content as up-to-date and maintained – not abandoned and out-of-date.
Admittedly, writing great content that is fresh as well as engaging is a challenge, especially when search engine algorithms are continually changing. The Hunterdon Business Services team helps you meet these types of challenges head-on so your business stays ahead of the curve.