Content Is Important to Your Visitors and Search Engines
Visitors come to your website to obtain information about your products and services. Depending on the type of website, some visitors come to purchase those products and services. Your information needs to be presented clearly and concisely. That’s a given.
HBS utilizes techniques that make your website easy to understand, simple to navigate, and visually appealing. The result – driving traffic to your website where visitors can take action that helps you reach your business goals!
Content Needs to Engage Your Visitors
Content is Important to Search Engines
HBS incorporates your keyword or keyword-phrase focused content along with links in a streamlined manner that does not distract a visitor when viewing your site. Relying on its solid skills and experience in writing, HBS crafts web content for results, ensuring optimum content length and placement. If appropriate, additional backend coding (“schema”) is added to your website to help the search engines interpret the content quickly and easily.
HBS also takes care when creating the titles and descriptions of each page, honing these elements to a keyword or keyword phrase.
Content Needs to Be Updated
Writing content that is fresh and engaging is a challenge, especially when search engine algorithms are continually evolving. HBS helps you meet these challenges head-on so your business stays ahead of the curve.
eCommerce Content Needs Specialized Optimization
For an eCommerce site, content on the webpages is important for search engine optimization. Particular attention is needed for product pages and their descriptions. With effective SEO on your eCommerce site, your products/services will appear in the organic search results. Feeds are set up to support digital shopping advertising, extracting the optimized content. Sales are tracked and the effectiveness of digital marketing is evaluated in a repetitive cycle with the goal of increasing this business’ client base and sales.
Note: HBS' search engine optimization (SEO) services are not verified or endorsed by Google.