With a population exceeding 8.9 million people, New Jersey offers many opportunities for you as an entrepreneur. But it is a double-edged sword. Because of the dense population, you also are exposed to very stiff competition.
The key to operating a local, successful small business is to be discovered by your target market. Using multiple strategies will successfully increase your business’ performance in the local search results.
HBS recommends you optimize the content on your website pages, have a company profile on multiple platforms, participate on appropriate social media platforms, and digitally advertise your business on major search engines.
Because your target market is limited to a local New Jersey community, your search engine optimization needs to be geared specifically to your local target market. Content must be focused.
Who better to assist you in this area than a local digital marketing firm in New Jersey familiar with the State and its demographics?
Hunterdon Business Services’ specialists are experienced in optimizing your online marketing assets for your target audiences and search engines.
The internet offers a cost-efficient means to market your company. It is the first place most consumers turn to when searching for a product or service.
Even your fully-optimized website will not be enough to fend off the stiff competition in NJ.
Consistent appearance on major search engines in additional digital directories and listings is necessary to be found where and when your potential customers are searching for your products and services.
Advertise Across Platforms
To be found in communities outside your physical geographic location, Google Local Services Ads and search engine ads are effective vehicles to get top placement in the search engine results. Note: Google Local Services Ads are not available to all industries in all locations.
Additional effective and efficiently-managed digital advertising campaigns on Microsoft (Bing) are also effective. With well-written, focused ads tied to your finely-tuned website landing pages, your cost will decrease and your return on investment will increase.
Note: HBS' search engine optimization (SEO) services are not verified or endorsed by Google.