Did you ever “Google” your business name and/or your name?
If you have not “Googled” your business and/or your name, you may be surprised at what results come up in the search results. Do it now (but don’t forget to come back to this page)! Is your information accurate? Is it consistent? Do you come up at all?
Search engines place a premium value on reputable online directories because some of these directories are maintained by… HUMANS!
The good news is most listings or profiles in the directories can be claimed and/or created for free. However, creating and maintaining numerous directory listings is a time-consuming task for small business owners. Nevertheless, the inclusion of your business in these listings is very important from two perspectives: (1) The directory listings provide credibility to a new business as well as to established businesses; and (2) Oftentimes a business listing can include the business’ website which, depending on the directory, can provide a valuable backlink.
Online Directory Listings Claimed and Updated
Our team works to claim and update your business’ information and/or to create new listings within these online directories. The more directory listings for your business, the better the boost for your business’ search results. The backlinks created, especially when generated by reputable directory sites, often boost a website providing prominence in search engine ranking algorithms and assist in establishing and maintaining a higher search engine result for your website.
Internet users rely upon directory listings for their location-based searches, and your business should be listed in order to be found. Experienced in the placement and construction of directory listings, the Hunterdon Business Services’ marketers know how to structure listings and how to use the appropriate keywords and categories to optimize your listings.
Consistency of Name, Address and Phone Number (NAP)
It is extremely important to have consistency in name, address, and phone number data across all directory listings. This consistency is sometimes difficult to maintain, especially if your business address and/or phone number has changed. Updating and maintaining accurate directory listings takes time that you could otherwise be devoting to the operation of your business.
With consistent work, over time, your business information is displayed in a number of directories accurately, providing your potential customers and existing customers a view of your products and service offerings via numerous venues increasing your internet visibility substantially.