Online Press Releases
When formulating your digital marketing strategy, press releases are another highly-effective tool for garnering attention to your brand while building links to your online assets. By focusing on a specific keyword or keyword phrase in an online press release, each release contributes positively to your search-optimized materials giving your brand a boost with every distribution.
PRWeb Is Utilized
Hunterdon Business Services utilizes PRWeb to distribute and post press releases on behalf of your business. We provide a value-added service in the areas of content writing, preparation of search engine optimized content, as well as selection of online news agencies within the appropriate geographical location to maximize the return on investment of your marketing dollars. For professionally distributed online press releases, utilize Hunterdon Business Services. We customize our services to meet your goals and objectives.
Background of Press Release Submissions
Originally designed as a tool for communication between company public relations staff or public relations firms and the media, online news sites have given fresh life to press releases, providing an additional, effective means by which to market your company. Consumers increasingly get their news via online news sites. Sending out press releases provides opportunities for building visibility on those online news channels through the sharing of the online news stories on social media platforms.
Hunterdon Business Services crafts and distributes your press releases, employing techniques proven to maximize exposure. A properly composed and optimized press release can boost your online marketing. We craft your announcement, ensuring the content is relevant and easily understood, which encourages journalists and bloggers to include your news on their sites. We run duplicate content checks to ensure your news is fresh and original, and we produce content with perspectives that will earn you prime positioning in search engine results. We then track the distribution of your release using a variety of tools and reports on its effectiveness.
Let Hunterdon Business Services introduce you to the benefits of using press releases in your marketing program by showing you the measures of success attained. To obtain optimum benefits from online press releases, we will develop an editorial calendar with scheduled intervals for press release distribution.
New Jersey Printed Press Release Submissions
Hunterdon Business Services will also submit press releases via email and fax to the local newspapers with a request for inclusion of the press release in their printed publications. Generally, however, in order to be accepted, the press release must be local in interest and truly a ‘news worthy’ event or announcement to the community the newspaper serves.
Contact Hunterdon Business Services to discuss how press releases – both in print and online – can support your marketing strategies and goals.