Social Media Marketing
Communicate when and where your ideal customers spend the most time…
Connect with existing and potential customers on a more casual level…
Show the ‘human’ side of your business…
Create a bond with your audience…
Social Media Marketing Does Not Work . . .
. . . if you are using the wrong platforms to reach your target audience.
Social media marketing plays an integral part in any strategic marketing plan but, to be effective, it requires planning and commitment. There are so many platforms available, but trying to maintain a presence on every one is futile. Where do you start? At the very least, your social media marketing efforts should include a Facebook business page and a Google My Business profile. After that, it all depends on your target audience.
Because Hunterdon Business Services understands the roles each social media platform fills and the audience it attracts, we can help your business decide which platforms are most suitable for you.
Based on our experience and your input, HBS will assist in creating unique company profiles and developing effective posting schedules for your selected platforms. All of our posts are customized – never canned – and created with you and your audience in mind.
Begin with the End in Mind
Your Current Customers
Examine your current customer base. How does your ideal customer’s description match up against your current customer base? Revise your ideal customer description accordingly.
ID Your Target Audience
Clearly define the target audience you would like to reach with your social media marketing. Use this definition to decide what social media platforms are right for your business. Then go & do!
Speak To Your Audience
Speak to your audience on the platforms they are using. Is your business spending time on the platform or platforms where your target audience spend their time?
Limit Sales Pitches
This is an opportunity to go beyond everyday transactions. It’s a conversation; make it interesting, pleasant or informative – even shocking.
Become An Industry Leader
Keep your name in your audience’s mind.
Provide a mix of meaningful information – post about staff, upcoming events, special promotional offers. Give your audience a reason to come back to your page.
Commit to Regular Posting
Establish a schedule and stick to it.
It’s difficult – we know. Finding the time to post is one thing; finding the balance between too little, too much or just enough is another. However, regular posting is a must. Your audience expects it.
Developing and maintaining a social media marketing campaign offers targeted opportunities for your business that are uniquely available through these platforms. Yet successful participation requires understanding the balance required by each platform as well as the subtle nuances that define their differences. And keeping abreast of the constant changes in these fluid environments takes time – time that may be better spent on the day-to-day operations of your business.
HBS Can Help
HBS can help you establish and maintain your social media marketing campaign. With your defined target audience in mind, we will help identify the social media platform(s) best suited to your business. We will then:
- create a name and profile for your page(s);
- design a unique cover photo reflective of your business;
- customize your page(s) for search engine optimization; and
- establish an effective posting schedule for optimal reach of your target audience.
You can take it from there if you choose or HBS can post on your behalf.
Whatever you do, don’t let confusion or lack of time cause you to miss out on this marketing opportunity. Call us today to get started!
While positioned to serve throughout the U.S., Flemington NJ-based Hunterdon Business Services targets businesses in the following New Jersey counties: Atlantic, Bergen, Burlington, Camden, Cape May, Cumberland, Essex, Gloucester, Hudson, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Passaic, Salem, Somerset, Sussex, Union, and Warren.
Note: HBS' search engine optimization (SEO) services are not verified or endorsed by Google.
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